Akash Vishwakarma

Hi, I'm
Akash Vishwakarma

Email Developer with 2+ years of experience in Salesforce Marketing Cloud (SFMC), specializing in campaign execution, personalization, and automation for global pharmaceutical, healthcare, and life-sciences brands.

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About Me

A developer's approach to email marketing

Akash Vishwakarma

Results-driven Email Developer with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), eWizard, Veeva Vault, and AEM, specializing in campaign execution, personalization, and automation. Skilled in AMPscript, SQL, SSJS, and responsive email development, with a strong focus on delivering high-quality, compliant campaigns for global pharmaceutical, healthcare, and life-sciences brands.

With a solid foundation in full-stack development (Java, Spring Boot, HTML, CSS, JavaScript), I bring a technical mindset to marketing automation—enabling efficient workflows, dynamic content personalization, and reliable campaign delivery.

I enjoy solving complex problems, optimizing processes, and continuously learning new technologies in the marketing tech space. I'm currently focused on deepening my SFMC expertise toward the Marketing Cloud Email Specialist certification and building scalable, data-driven customer engagement solutions.

Outside of work, I enjoy capturing everyday moments through photography, which helps me stay creative and detail-oriented.

20+ Campaigns / Month
100K+ Subscribers Personalized
99% QA Defect Reduction

Work Experience

Email Developer — Campaign Execution (SFMC / AEM / eWizard)

May 2024 – Present

WPP Production · Gurugram, India

  • Designed and deployed 20+ responsive email campaigns per month using SFMC and eWizard for global pharmaceutical and life-sciences brands.
  • Built multi-step journeys (Welcome, Nurture, Re-engagement, Transactional) in Journey Builder, cutting manual deployment time by 40%.
  • Developed Automation Studio workflows with SQL Query Activities, Data Imports, and File Transfers.
  • Engineered AMPscript and SQL personalization for 100,000+ subscribers across 15+ email clients.
  • Built CloudPages landing pages and preference centres with SSJS.
  • Reduced QA defect rate by 99% via Litmus and Email on Acid testing; 98%+ cross-client rendering accuracy.
  • Managed the full campaign lifecycle in SFMC and Veeva Vault, meeting 100% of deadlines.
  • Ensured GDPR, CAN-SPAM, SPF, DKIM, and DMARC compliance.

Social Media Manager

Feb 2019 – Sep 2023

Transport & Revenue Ministry Office · Sagar, MP, India

  • Planned and published social media content across 3+ platforms, growing audience engagement by 30% over two years.
  • Analyzed reach, impressions, and CTR to improve post performance by 25%.
  • Coordinated with 5+ government stakeholders to align digital communications with public outreach initiatives.

Education

B.Tech, Mechanical Engineering

2014 – 2018

Adina Institute of Science and Technology, Sagar, MP

Full Stack Web Development

Jan 2024

Masai School, Bengaluru

Senior Secondary (Class XII)

2014

Saraswati Shishu Mandir, Sagar

Certifications & Achievements

Masai School — Full Stack Web Development Certificate of Completion awarded to Akash Vishwakarma

Full Stack Web Development

Masai School

  • Graduated Nov 2023
  • 2160 hours of practical training
  • Credential ID: MASAI-FW23-0425
View certificate
HubSpot Academy — Email Marketing Certified certificate awarded to Akash Vishwakarma

Email Marketing Certified

HubSpot Academy

  • Valid Jun 2026 – Jul 2028
  • Segmentation, deliverability, email design & performance metrics
  • Code: bdb67a838eeb48fa82c8168ec0643f71
View certificate
WPP Production — Values Champion Award presented to Akash Vishwakarma

Values Champion Award

WPP Production

  • Q1 2026
  • For a positive mindset, solution-oriented thinking, and inspiring confidence during challenges
View award
Skills & Tools

What I work with

Salesforce Marketing Cloud

2+ years

Email Studio

Journey Builder

AMPscript

Automation Studio

Contact Builder

CloudPages / SSJS

Content Builder

Analytics Builder

MobileConnect

eWizard / AEM

Email & Execution

Campaign delivery

Responsive Email Development

A/B Testing

Audience Segmentation

QA Testing

Campaign Lifecycle Management

Compliance & Concepts

Data & deliverability

Data Extensions

Attribute Groups

Triggered Sends

Deliverability

SPF · DKIM · DMARC

GDPR · CAN-SPAM

Backend Development

Full-stack foundation

Java

Spring Boot

MySQL

Hibernate

SQL

Frontend Development

Full-stack foundation

HTML

CSS

JavaScript

Bootstrap

Tools & Platforms

Daily use

VS Code

Spring Tool Suite

GitHub

Postman

Litmus

Email on Acid

Veeva Vault

Design Tools

Working knowledge

Adobe Photoshop

Canva

Lightroom

Microsoft Excel

Akash Vishwakarma — one-page SFMC skills overview: modules, languages, tools and concepts

Everything on one page

A visual snapshot of my SFMC modules, languages, tools, technologies and compliance concepts.

View full-size
Portfolio

Selected work

A featured Salesforce Marketing Cloud case study, plus full-stack builds from my development training.

Featured · SFMC case study

Vitalis — Patient Engagement Lifecycle on Salesforce Marketing Cloud

A full lifecycle-marketing build for a fictional pharma brand — recreating, end to end, the SFMC patterns I ship for global pharmaceutical and life-sciences clients (real client work is under NDA).

  • Modular responsive email template — hybrid layout, dark-mode, bulletproof buttons, 98%+ cross-client rendering
  • Preference-centre CloudPage in SSJS — reads / writes Data Extensions, double opt-in, one-click unsubscribe
  • Four journeys: Welcome · Nurture · Re-engagement · Transactional — Decision Splits, Wait Activities, Exit Criteria
  • Nightly Automation Studio: SQL Query Activities → File Transfer → Import → triggered send
  • AMPscript + SQL personalization by specialty, region, language & next appointment
  • Compliance baked in — GDPR consent log, CAN-SPAM, SPF / DKIM / DMARC, and a Veeva-style MLR review gate
  • SFMC
  • AMPscript
  • SSJS
  • SQL
  • Journey Builder
  • Automation Studio
  • CloudPages
  • Litmus
Read the case study View on GitHub

Also built

Crime Information Management System

Crime Information Management System

An advanced crime-management system built in Java Core — data tracking, record management, and analysis tools for law enforcement.

  • Java
  • JDBC
  • MySQL
Code Details
Online Customer Service Support

Online Customer Service Support

A support portal where customers submit issues and inquiries that are routed to and resolved by a dedicated support team.

  • Java
  • Spring Boot
  • Hibernate
  • JavaScript
Code Details
Wonder Park

Wonder Park

A Spring Boot web app for a theme park — ticketing, trip planning, and attraction information to improve the visitor experience.

  • Java
  • Spring Boot
  • Hibernate
Code Details
GroceryWala.com

GroceryWala.com

A clone of Nature's Basket — an online supermarket and premium grocery store, with wishlist, cart, and checkout flows.

  • HTML5
  • CSS
  • JavaScript
Code Live Demo
The Souled Store

The Souled Store

A responsive e-commerce front end for trendy apparel, accessories, and merchandise with product browsing and cart.

  • HTML
  • CSS
  • JavaScript
Code Live Demo
Foot Locker

Foot Locker

A shoe-retail storefront clone with catalog browsing, product pages, and a clean responsive layout.

  • HTML5
  • CSS
  • JavaScript
Code Live Demo
Contact

Let's build something

Feel free to drop a message if you have any suggestions or collaboration ideas, and we'll get in touch.

Call Me

+918819922727

Email

akashvishwakarma040@gmail.com

Location

Sagar, Madhya Pradesh
My North Star

Above all, I'm on a relentless pursuit to be the happiest, most successful, and finest rendition of myself, with a heart brimming with purpose.